The 16th World Cup headed back to Europe and returned to France after they held the 1938 tournament.  This was an expanded competition from the previous three World Cups and was the first to follow the format that is now well established which meant an increase in qualifying teams from 24 to 32 teams, resulting in eight groups of four teams, with the top two teams moving on to the knock out stages, giving us a total of 64 games that were played between 10th June 1998 and 12th July 1998.

Looking at the kits, there was again a leap from USA 94 in terms of style and colours on show from each country.  Several countries added detail to their kits that had not been seen before on, Mexico, Japan, South Africa are all countries that spring to mind with added flashes of colour and detail.

Looking at the manufacturers, there was greater mix of supplier in this competition with 12 different manufacturers taking to the field, leading the way were Adidas wore kitted out 6 teams, a huge reduction from Italia 90 where they supplied 15 out 24 teams and new comers to International football, Nike.

The US brand’s poster boys for the tournament where holders Brazil.  Kit manufacturers using football to promote their products was about to take off….. literally, remember the advert at the Airport, if you do you’ll have that song now in your head for rest of the day.

Overall there was a real blend of template style kits, Adidas with Romania, Yugoslavia, Spain and Puma with Cameroon, Austria, Bulgaria and bespoke designs with Japan, Mexico, Denmark.

A special mention here has to go to Kappa for France 98, they supplied two teams, South Africa and Jamaica, the kits they produced where both unique and stood out from the rest, especially the Reggae Boys, a magnificent kit and one that I cannot do any justice with my simply illustrations.

Another “highlight” worth mentioning is something that Romania did, with most of the team bleaching their hair blonde, whether it was as part of a team unity exercise or as the late great Jimmy Hill surmised maybe would improve picking out a team-mate at quick glance (lets got with that, then it can be kit related, kinda).

England returned to the traditional red away kit for the tournament, it only made one appearance against Colombia but after the controversial “Indigo” away kit of Euro 96 (which I still believe to be a classic England kit) was also the kit that saw one David Beckham score his first goal for England.  In the knock-out round against Argentina, England wore an all white kit, which was a rare sight for England in the 1990’s but one that will be remembered due to one of the goals of tournament being scored by Michael Owen.

Eventual winners France, returned to a classic style and one that has been repeated several times over the years since they won 1984 European Championships in their iconic design.  It is a classic design that is synonymous with the French team and one that I am sure we will see again in the future.

Any kit highlights from France 1998, let me know?