There has been some controversy over the past week with Puma’s release of the their International teams away kit portfolio ready for this summer’s World Cup in Russia.  Those more eagle eyed of you out there will spot a trend in these kits…..

…..they all have white shirts.

There have been some reports and comments of this being “lazy” designing but is there more too it than that.  Over the recent years we have seen more and more tendencies for kits to be released as a group. Cast your mind back to the 2010 World Cup when the Nike kits (including England’s Umbro kit – then owned by Nike) were showcased as a whole, then of course the Nike Vapour wear template launch again giving kits in the Nike stable an overall identity and moving into club kits we have seen similar ideas in particular with Nike’s recent 3rd kits across some of the major European teams, so it should not be a surprise other manufacturers want to tap into this idea.

However, can we trace this back further by moving to another sport, In American Football (NFL), where historically most teams wore their club colours at home and the away team wore a white version of their “uniform”, it seems this was due to games being televised and creating a dark v light contrast for black and white television in the 1960’s.  Although we have now moved on to Ultra 4K HD where to core reason behind this is no longer an issue, there is still some remnants of this in the current NFL ruling when it comes to team uniforms…

….a team’s home jerseys must be “either white or official team color” throughout the season, “and visiting clubs must wear the opposite”. If a team insists on wearing its home uniforms on the road, the NFL Commissioner must judge on whether their uniforms are “of sufficient contrast” with those of their opponents. The road team might instead wear a third jersey….  

Whether this choice is good or bad, they certainly have achieved something that will stand out as a whole in the tournament, push the brand before the country in some cases and has got people talking about this choice, which from that point of view is a win for Puma and their team of designers.